Votenza CRM

Votenza CRM is the single source for capturing and maintaining the information you need about your dealership. With all your customer data in a single "Marketing Database" it's easy to capture, manage, follow up and market to 100% of your sales and service opportunities. And because we know your people need to be selling and service more than they need to be learning a computer program, Votenza handles a lot of their daily tasks and routines automatically. Plus, many that can't be handled automatically are actually handled by Votenza personnel so your people can keep selling.

Opportunity Management

"Does it really matter if I use different systems to capture customer information"?

Successful Opportunity Management requires that your CRM system capture data from all four “opportunity” sources; Showroom, Internet, Phone and Business Development. That data must then be easily accessible from your dealership's "Marketing Database

Using one system to track showroom ups while using another to handle internet leads will continue to lead to confusion, skating and general lack of sales management oversight. A single system should create the opportunity, track and manage every detail and follow up with a structured plan until your customer is sold, deferred or lost.

With Votenza, your "Marketing Database" captures all opportunities and displays them on PowerDesk^TM, your manager's home page and PowerSales^TM, your sales rep's home page, for easy "at-a-glance" monitoring.

Call and we'll tell you how

Positive Integration

"My managers have been using the same "3rd party" tool for years. I don't want to change"

For maximum flexibility for your dealership, your CRM should act as the "Gateway" for any other 3^rd party providers you choose regardless whether the CRM has the same tool built-in. If you prefer to keep your existing deal desking, inventory verification, used vehicle evaluation, phone tracking and internet lead provider vendor, etc, you should.

With Votenza, you have a choice about which tool works best for you.

Call and we'll tell you more about this.

Database Optimization

"My DMS scrubs my database every year. Isn't that good enough"?

Once a year scrubbing is totally insufficient, especially if your dealership runs any direct mail programs. The new Federal regulation enacted in November 2008 requires that your mailing list must have been processed through a USPS approved NCOA updating process within 95 days of the date of mailing. And you can't kid them about it because each time your direct mail house puts your mail in the post office, regulators want to see the USPS Form 3353.

With Votenza, Database Optimization means maintaining a clean, updated “Marketing Database”. Votenza passes 100% of your "Marketing Database" through the NCOA process, EVERY month for the cleanest possible result.

An updated “Marketing Database” is possible only if your entire sales and service historical data is downloaded from your DMS and scrubbed. It must then be refreshed with new RDR and RO data; daily, not annually, not monthly and not weekly. When this is done EVERY day your sales and service marketing initiatives and service reminders are send to your best, most likely to respond customers, for the lowest cost possible.

In addition, Votenza verifies new mailing addresses every 15 minutes through the Post Office so you know your prospect addresses are valid, even before they leave your dealership.

Call and we'll tell you how we do this and why you should.

Database Advertising

"We need to sell something...and we need to sell it now. What do I do"?

Since you probably already agree the easiest customer for you to sell already knows who you are, where you’re located and has trusted you at least once with her money, do you know how to find her and do you know when she needs to hear your sales message?.

Votenza's full time in-house advertising agency has already developed dozens of promotions for sales, F&I, service, service reminders, parts and accessories that are aimed squarely at reaching your best customers at the right time, with the right message and the right media.

Your existing system might offer some "capability" to market to your database but you already know from the past that "capability" usually translates to this; "the system has some functionality to do something" but rarely does anything get done because there's nobody at your dealership who actually has the time or the knowledge to do it.

Using Votenza will free up your time, provide better creative content and save you money. And the reason this works so well for Votenza clients is nobody at the dealership does anything because the Votenza ad staff does it for you.

Check out the Database Advertising Tab or click here

I need help right now!

"What are the Top 5 Revenue Generators in your CRM to help weather the current recession"?

It's a given that aggressive use of your CRM’s showroom control feature to capture every opportunity so your managers don’t let any potential business slip through the cracks is crucial. First however, a curiosity question; if you needed to create revenue right now, do you know the "Top 5 Revenue Generating Tools" your CRM contains? If not, learn what they are and implement them immediately.

The following tools and processes are by no means all that are available but they should be ones you can implement with your CRM, right now. Perhaps one of them will help you make money, immediately.

Fifteen "Revenue Generating Tools" you can use right now in Votenza

1 of 15 - Advertise Immediately to Your Best Source of New Revenue.

In a 17,000,000-car market, you don’t need to be very careful with your advertising direction, but at 9.5 million, you need to pay much closer attention. Think how much you spent in traditional, mass appeal advertising at 17 million vehicles. Some dealers spent a few thousand, some spent twenty thousand and some spent a hundred and twenty thousand. However, that’s all changed and it may well be a permanent change.

As you plan and modify your advertising strategy, have you thought about adopting an INTENTIONAL approach to your best source of new revenue, your own current customers? At 17 Million, did you even have a strategy for your database? (Hint: it’s ok to say no; you're not alone)

Now, more than ever, you need to create ad campaigns aimed at your database. If you can’t do it yourself, get professional help asap.

Its founder who owned and operated an advertising agency for more than 20 years that specialized in automotive retail advertising and promotion developed Votenza’s Database Accelerator. Votenza can provide the professional help you need to select the best target customer suggest creative, produce your email and snail mail ads, execute the ads and measure your results in real time. Sound incredible? It is.

2 of 15 - Persuade Your Customers to Attend Their First Service Appointments.

Research shows that customers that have their first service done at the dealership will return about 66% of the time for other services whereas customers that don’t will only return about 23% of the time.

Votenza offers a 5-step process to ensure your customer attends that first service appointment.

3 of 15 - Require Sales Appointments.

You know you’ll sell more cars if your sales reps create more appointments. Require them to record them in your CRM.

With Votenza, you can easily review all sales appointments for today, tomorrow, next 7 days and all future appointments as well as all "missed" appointments from yesterday and the past 7 days.

4 of 15 - Require Sales Appointment Confirmation and Measure Compliance

Require your Sales Management to confirm every appointment.

With Votenza, you'll see who confirmed it, when and any comments your manager made about the appointment. You also get an immediate alert when a sales appointment fails to show at the scheduled time. In addition, it’s all in real time.

5 of 15 - Review Third Party Service Marketing Agreements for Cost Savings.

Dealers that take the time to review their service marketing agreements, specifically for service reminder program costs, have found they save money when comparing Votenza pricing against some of the co-op’d programs. They’ve switched without giving up quality of ad content and production. In addition, the “target” quality has improved. With Votenza, you get all that and an online screen that displays your promotion and reminder results, in real time.

Votenza customers get “measured” results every month with no loss of quality for less money than they’ve been paying.

6 of 15 - A Method for Acquiring eMail Addresses that Cost less than a Stamp.

There is one that you must pay for but will save you money on your first promotion. Buy email appends for just the customers in your database that don’t have an email address. This will cost you, but each successful append is less than the cost of a single stamp so you save money on your first promotion.

Votenza customers have increased their email address percentage of their “Marketing Database” by as much as 31% on the very first appends program.

7 of 15 - Increase Service Appointments on Slow Days

Your service director realizes on Monday he doesn’t have many service appointments for Wednesday. Immediately send an email to every customer that has not been in the service department for more than 90 days with a Discounted Service Offer if the customer makes an appointment for Wednesday by close of business today.

Votenza does this for dealers when the dealer needs help.

8 of 15 - Meet your Customers for Service Appointments.

Require your sales reps to meet their customers in the service lane for scheduled appointments. If the vehicle is ready for replacement they should offer your customer a test drive on a newer vehicle, if it’s not ready for replacement they should seek a referral. Votenza verifies sales rep compliance in real time.

Votenza sales reps home page’s display all of his or her service appointments for today and tomorrow including appointment time, year, make, model and mileage at last repair. Your managers can see “at-a-glance” if your sales rep met the customer.

9 of 15 - Reduce Postage Expense by acquiring FREE eMail Addresses.

Make it mandatory that your F&I managers get email addresses at delivery and put them in your CRM. On the other hand, if you’re working with a CRM that downloads your RDR’s every night you simply need to ensure the email addresses are in your customer’s DMS record so your CRM provider can download that data for inclusion.

Same thing for service. Make it mandatory that your Service Writers and/or Cashiers get email addresses in service and insert in your CRM or DMS.

Votenza gets email addresses from your DMS every night and imports them into the CRM, free.

10 of 15 - Other methods to acquire FREE eMail Addresses.

Your CRM should proactively seek to acquire email addresses.

Votenza’s proprietary website, MyDealerCoupons.com, is the URL your customers can visit to get money-saving sales and service coupons in exchange for their email address. Their follow-up and promotional pieces that go by snail mail direct them how to do it and customers love the coupons. Getting this email address also costs you nothing.

11 of 15 - Review Third Party Marketing Agreements for Your own Data.

Since YOUR database is the source of their marketing schemes, you should use your CRM to create your target mail list and provide it to your vendors. A well-scrubbed “Marketing Database” will yield a better quality list and you should be able to negotiate a lower price from your third party vendor since your CRM is providing the list. In addition, that’s one less vendor in your DMS.

Votenza does this for dealers on an “as needed” basis and can deliver your list within one hour.

12 of 15 - Increase Service Contract Sales with Recent Purchasers.

Target your sold customers from last month that didn’t buy a service contact and send them a special offer---followed up with a phone call from your F&I manager. We’ll generate the mailer and the phone prompts as well. Even when your F&I manager tells you he/she doesn’t have time to call, they always seem to have time to write a contract.

Votenza does this for dealers on a prescribed schedule.

13 of 15 - Sell Service Contracts Before your Customer's Factory Warranty Expires

Target your database of sold customers whose factory warranty is expiring. If you can’t easily find those customers, find a company that can. This too results in sales even when your F&I manager can’t find the time to make follow up calls after the promotion has been executed.

Votenza does this for dealers on a prescribed schedule.

14 of 15 - Advertise to Manufacturer Handraiser Lists.

Every month your factory rep reminds you to go to the factory portal for the latest handraiser list. If you don’t have anyone to do that at the dealership, pay your CRM provider, or someone to do it for you. Digging out sales is what it’s about today.

Votenza does this for dealers on an “as needed” basis.

15 of 15 - Advertise to your Captive Finance Company Lists.

Some manufacturers publish a list of customers that have maturing contracts within (X) period. Some lists contain pre-approved customers. What better way to generate revenue than by getting in touch with a person that is already driving your product, knows where you are and is pre-approved?

Votenza does this for dealers on a prescribed schedule.

We realize these are trying times and we're here to help.