Database Advertising

Advertising is a simple concept that can be summed up with this thought; "Advertise what people think they want, sell em what they need."

The major difference between traditional "mass appeal" advertising and database advertising is cost. It costs you less money to attract your own current customer back to your dealership than it does to attract someone who has never set foot on your dealership.

With Votenza, your dealership will benefit from better targeting tactics and the use of PowerPromotions^TM, which employs patent pending functionality designed to contact 100% of your dealership's desired "target customers" with email, snail mail, phone calls or a combination that leads to lower advertising costs.

Votenza's in-house advertising agency functions for your dealership in much the same way your ad agency does for handling traditional advertising. The major difference is Votenza focuses primarily on your easiest and most profitable customers, those that know who you are, where you're located and have already trusted your store with their money at least once.

One of the major reason's our clients love us is we don't ask them to do anything. Votenza does it all for them.

Targeting for Maximum Effectiveness

The worst waste of your database resources is to email EVERYONE just because you have their email address. If you are trying to get them to buy something that is not relevant to them, they will delete your future messages or worse, they will unsubscribe. Votenza's Database Accelerator^TM pinpoints the right point in the consumption cycle for your customer to hear a relevant message from you.

Sales messages must target customers who actually can and may actually want to trade. In addition, the message must be meaningful; not simply a parroted restatement of the factory rate or rebate.

Service messages must reach the customer when they actually need the service or because they have not been a regular service department user. How about reaching the several hundred customers, you sold a vehicle to between 6 and 18 months ago who have never been in for service.

If that sounds simple consider this, most third party companies will not target the several hundred people that need to hear that message because they want to sell you 5,000 piece mailers. You pay huge dollars when you should not and your message is sent to people that do not need to hear it.

Target 100% of your customers, not just the ones with email addresses

When you use your CRM capabilities for a target marketing initiative, you should target 100% of your customers, not just the ones with email addresses. Whether it's targeting customer and prospects for Sales, F&I, Service, Parts or Accessories, Database Accelerator is the marketing tool that reaches 100% of your target, the least expensive way, whether email or snail mail, automatically and so uniquely that the process is being reviewed for a US patent.

System "Capabilities" do not cut it - Dealership managers tell us all the time that the products they have access to from their vendors and the same capabilities that Database Accelerator have. When we ask if they are using those capabilities we hear that the dealership does not have the people or the time to do it. Simply having that capability is not good enough and it is a waste of your money!

Replace 3rd Party Vendors and Save Money

Database Accelerator is replacing higher cost "manufacturer approved" vendors.

The essential Database Advertising process should be sophisticated enough that you could replace some, if not all, of the third party companies you currently use to market Sales, First Service, Service Specials, Service Reminders and a host of other programs.

Consolidating to Votenza's Database Accelerator will save you money and time. Moreover, you will be able to measure the results immediately, in real time.

Database Accelerator is the Full Service Advertising Agency for your Database of Customers

Coming soon